Motorcycle Dealership vs Traditional Franchise
| Traditional Franchise | Motorcycle Dealership |
|---|---|
| Royalty fee required | Often no royalty fee |
| Fixed monthly franchise payment | Usually uncommon |
| Brand license is primary cost | Inventory is primary cost |
| Focus on franchise fees | Focus on sales performance |
| Standardized retail operation | Inventory-intensive distribution operation |
Conclusion
For most motorcycle dealerships in Indonesia, the real cost of maintaining an authorized dealer relationship comes from:
- Security deposits
- Inventory investments
- Showroom branding requirements
- Spare-parts stocking obligations
- Marketing contributions
- Training programs
- Dealer management systems
- Warranty and service compliance
- Audit requirements
- Sales-target obligations
Consequently, manufacturers typically evaluate dealers based on capital strength, facility quality, service capability, and sales performance rather than collecting a simple monthly franchise royalty.
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